|Statement||MaryLou Roberts, Paul D. Berger.|
|Contributions||Berger, Paul D.|
|The Physical Object|
|Number of Pages||501|
Prices for Marketing Management by Kotler. Marketing Management Plus MyMarketingLab with Pearson EText -- Access Card Package 15th. Find Marketing Management 11th Edition by Paul Peter et al at over 30 bookstores. Buy, rent or sell. Find Marketing Management 14th Edition by Philip Kotler et al at over 30 bookstores. Buy, rent or sell. Direct marketing is a very effective and powerful way to share information about a product or service. This lesson will discuss what direct marketing is and what concepts are important in direct.